What were the goals of the IPD campaign?

The IPD campaign aimed at contributing towards the Kenyan national scale-up plan for voluntary HIV counselling and testing (VCT) that aims to test 80% of Kenya’s adult population by 2010. Using this approach, Vestergaard Frandsen wanted to break down the policy and funding barriers that have traditionally separated these diseases, and create a more efficient and affordable way to address them.

Through the IPD, Vestergaard Frandsen also wanted to create a scalable and replicable approach, which could rapidly contribute to the United Nations Millennium Development Goals by reducing the incidence of malaria, diarrhoea and HIV.